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Advocacy – effective
influencing
You will focus your advocacy on an audience and it is useful to think of
your audience in terms of stakeholders, decision makers and influencers.
| Stakeholders |
These are the individuals and groups who do, or will, have an interest in
what you want to change. |
| Decision Makers |
These are the key individuals that will bring about the change you want |
| Influencers |
These are the people who can influence decision makers. They can act on
your behalf or against you. |
To make the most of your limited resources it is useful
 | to think hard about your existing, and possible future, stakeholders and get them
involved with the process |
| find out about your key decision makers and influencers – How do they think? What
motivates them? If they are not already interested in your issue how can you introduce
them to it? |
Lines of Influence
It can be useful to make a map of your decision makers and influencers and
to connect them with ‘lines of influence’. You can then think about the sort of
information you could feed to the various different people.
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