There are two approaches to advocacy
Abolitionist approach{Radical and
Revolutionary}
Target the political level.
This approach attempts to influence high-level
processes, structures and patterns of thinking. It takes on massive interest groups and
requires a huge base of support if it is to achieve its aims(eg debt campaign and Jubilee
2000}. It is likely be critical of the way things are normally done and therefore to be
confrontational and possibly opposed by the established powers.
Reformist
approach{Evolutionary,Gradual and Constructive Engagement}
Target the technical and regional levels.
This approach tries to influence specific policies,
programmes or projects often at a local or district level. It involves talking with people
who are open to change but it needs a high level of technical knowledge based on practical
experience if the views of the CSO are to be taken seriously(eg gender and treatment of
old people). Advocacy in this form is likely to take place behind closed doors and is
co-operative.
Target particular people
Spend time developing relationships with the people who
are key to the success of your campaign. Think about targets in terms of individuals
rather than institutions. ‘The Ministry of Education does not exist’. Find out
as much as you can about the individual, and about the aims, objectives and plans of their
organisation.
Define your primary targets as those people who are in
the best position to achieve what you want done. If your chosen route to that particular
person is not working, take a step back and look for a new 'way in'.
