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| 10. Attain target; continue with follow up issue |
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| 9. Follow up and monitor; continue knocking on doors |
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| 7. Identify opportunities to time the launch |
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| 6. Mobilize resources – mostly in kind, including time |
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| 5. Formulate and map your strategies, including naming names |
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| 4. Establish Alliances (External and Internal) |
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| 3. Provide alternatives to conflicting interests |
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| 2. Develop body of knowledge about the issue; avoid numbness |
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| 1. With your passion, identify the issue and key message; avoid vagueness |
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